LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and stream